When Opportunity Knocks (About Those Upcoming Blog Changes)

Hi friends.

I know I left you in a state of suspense the other day about our big blog changes. I’m guessing some of you haven’t slept since.

Well, I hope you’re sitting down—-because we are changing the name of the blog! This will be the first change in an exciting blog reboot!

I’ll start from the beginning.

Sometimes opportunity knocks on your door, and you look through the peephole. You don’t recognize it as opportunity. In fact, it looks like a pile of garbage.

You don’t let it in at first, but you keep peeking out. And after a few days, you realize that pile of garbage is, in fact, an opportunity. You let it in.

Here’s what happened. I got a cease and desist email. Someone trademarked the term “dementialand” after I started my blog.

And, because I am who I am, I do need to make this clear. IT WAS TRADEMARKED AFTER MY BLOG WAS ESTABLISHED. It’s important to me that people understand this because I teach students to respect intellectual property, avoid plagiarism, and participate in other such ethical behavior.

This individual has a book with “dementialand” in the title and has learned that I am using I am using this term to profit and promote my goods and services.

PROFIT? WHAT PROFIT?

My first thought was that I was willing to send this person a check for every cent I have ever made from using this term. This check would be for $.00. Actually, it would be an invoice. I paid to upgrade my WordPress account so that you see fewer adds. The communication I received also referred to misuse of the term by my “company.” What company? I’m just a woman who frequents local coffee shops and eats way too many baked goods while she writes about dementia.

My second thought was that, sure, I’d change the name of my blog….How about Dementiaville? Dementia County? Dementiaworld? I’LL SHOW THEM. Fortunately, that streak of pettiness was short-lived. BECAUSE I AM AN ADULT.

My third thought….why is someone picking on me? I write this blog without any type of compensation. I do it to help people. It’s not my job (although it’s related what I do at my job). I write with the hope that maybe, just maybe, I can help someone out there in a small way. This blog is my way to, hopefully, make this world a slightly better and kinder place.

I have talked to a couple friends with law degrees, and both indicated a few reasons that perhaps I don’t actually need to change the name of the blog. But….I understand trademarks. I could have trademarked the term, but I had no interest in going through this process and restricting its use.

A few days after that initial notification, that pile of garbage started to look like an opportunity.

Here’s why I am thankful for this push to change the name:

  1. I have mentioned to several friends that if I had known people other than my mother and husband would read this blog, I would have put more thought into the name. I’ve never been 100% sold that this is the perfect name for my work.
  2. I am a lover and not a fighter. I’ve got plenty of battles to fight in my life (we all do), and this one isn’t worth the fight.
  3. I read an excerpt from the book with “dementialand” in the title. Let’s just say that the author sees dementia differently than I do. I don’t want my readers to be confused and think that I wrote this book.
  4. Sometimes you just need a change.
  5. I can do this my way, and I can make it a fun process.

Now, about that fun process.

When I first named the blog, I didn’t have a blog. I mean, I came up with a title when I had not yet written a post. I didn’t have a purpose or a target audience. I just knew I wanted to write.

Now I have content. I have more readers than I ever imagined. That means WE (yes, WE) can come up with a better title.

I really do need your help. I mean, I’m obviously a failure at naming blogs. The title I chose was one I never really liked and got me into potential legal trouble.

So it is YOUR turn.

You are invited to submit a suggested title here: BLOG TITLE CONTEST

I will choose a few of my favorites, and then we will do a poll to choose the new blog title. And, since everyone loves a contest, you will get a prize if your title is eventually chosen.

I have no idea what that prize is yet. But it will be awesome.

Your deadline is Saturday, May 25, at 11:59 CST.

Oh, and doublecheck for me to make sure your proposed title isn’t trademarked.

Onward, friends.

(Wow. Writing that was really therapeutic for me.)